Credit: Kat Von D Beauty The short and simple answer to this is:No, Kat Von D Beauty does NOT test on animals. They’ve confirmed that their products are not tested on animals at any point during production, either by them or by a third party. In addition to this, the brand is not sold in mainland China. They’re also on PETA’s list of cruelty-free brands. Kat Von D + Animal Rights Kat Von D is well known for her support of veganism and love of animals.
A vegan herself, she has brought attention to animal rights issues through her social media. Here’s what Kat Von D had to say about her brand via Twitter: FAQ Statement Unfortunately the statement regarding animal testing on the brand’s official site isn’t very thorough: DOES KAT VON D BEAUTY TEST ON ANIMALS?Absolutely not! Kat Von D Beauty has, (and always will be) 100% cruelty-free. And this is something Kat has always been extremely proud of! Fortunately though, the brand went more in depth in my correspondence, and these statements were reinforced by PETA! PETA Certification Kat Von D Beauty is certified by PETA as being cruelty-free.
This means that the brand has pledged not to test their finished products and ingredients on animals. PETA also confirmed that Kat Von D Beauty is not sold in Mainland China, a country that mandates animal testing by law for foreign companies. Statement From Correspondence Here are the statements I received via e-mail. The initital response: Thank you so much for your inquiry. The Kat Von D Beauty line does NOT test on animals.
A bit more in-depth: Our products are not tested on animals at any point in the process. By us or by third parties. Is Kat Von D Beauty Vegan? Kat Von D announced on social media that her entire brand is soon to be 100% vegan! They’re not totally vegan right this very moment, but stay tuned! Scroll down for a list of products that are currently vegan. Transcript: “Although my makeup line has NEVER tested on animals and never will, I am proud to say that I am currently in the process of reformulating a few of my products so that my entire line can be 100% Vegan.
” List Of Vegan Products Right now, the following products from her line are vegan: Some shades of the Lightning Liner are vegan, namely: Amadeus Bach Fyfe Gould Hex Hyde Jett Juno Ludwig Some shades of the Metal Crush Eyeshadows are vegan, namely: Doce Electric Warrior Paranoid Thrasher Thunderstruck What About The Parent Company? Kat Von D Beauty’s parent company is Kendo — which by the way is owned by LVMH (which also owns Sephora).
Kendo itself is listed as a cruelty-free company according to PETA. Kendo mostly owns cruelty-free companies such as Bite Beauty and Ole Henriksen. However, they own Marc Jacobs, and Marc Jacobs sells fragrance in mainland China. Because fragrance is subject to potential animal testing in China, this means that Marc Jacobs does test on animals where required by law and is not a cruelty-free company.
LVMH, who owns Sephora, is also not a cruelty-free company as they test on animals where required by law. All this to say that Kat Von D beauty is owned by a cruelty-free company, but Kendo does own a brand that tests on animals where required by law. Bottom Line After researching all this info, I’m excited to say that I’m going to be supporting Kat Von D Beauty from now on. I personally love what she’s doing to raise awareness on social media, and it’s amazing that her brand will soon be 100% vegan! That’s real dedication.
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The following list consists of companies that DO test on animals. Its main source is PETA, and I’ve supplemented it with my own research. I’ve organized the brands by category but you’ll notice that most of these brands are owned by a few big corporations. These corporations are L’Oreal, Estee Lauder, Procter & Gamble, Clorox, Johnson & Johnson, S.C. Johnson, Colgate-Palmolive, Reckitt Benckiser, Church & Dwight, Unilever, and Dial/Henkel.
These companies all have poor ethics when it comes to animal testing, and are making no efforts to change their policies. There are however two exceptions, the first one being Colgate-Palmolive, which have agreed to gradually change their policy. PETA currently lists Colgate-Palmolive as “working toward regulatory changes to reduce the number of animals used for testing”. This does NOT mean the company is or will be cruelty-free in the near future! It’s only a small step in the right direction, and the company still DOES test on animals at this point.
The second exception consists of a few select brands. While in most cases, brands that are owned by companies that test on animals are not cruelty-free, L’Oreal is one of the few companies to own brands that have kept their ethical stances and have remained cruelty-free under the ownership. The same goes for Burt’s Bees (now owned by Clorox but still cruelty-free) and Tom’s of Maine (Colgate-Palmolive).
All the brands mentioned on this list, however, do test on animals. Please note that this list is not exhaustive. This list only includes companies that claimed they test on animals at some point, or sell in China; there are many other companies who remained silent about their animal testing policy. Makeup To find brands that aren’t tested on animals, please refer to my Guide To Cruelty-Free Makeup Brands (link opens in a new window).
Almay Artistry (Amway) Avon Benefit Bobbi Brown Borghese Burberry Calvin Klein Chanel Chapstick Cle de Peau Clinique CoverGirl Demeter Dior Dolce & Gabbana Estee Lauder Flirt Giorgio Armani Givenchy Guerlain Helena Rubinstein L’Oreal Lancôme MAC Make Up For Ever Mary Kay Max Factor Maybelline OPI Pat McGrath Prescriptives Rimmel London Revlon Shiseido Shu Uemura Sinful Colors Sephora (brand) Tom Ford Tony Moly Yves Saint Laurent Skincare Algenist Ambi American Beauty Aveeno Avene Avon Bain de Soleil Bioderma Biotherm Bliss Boscia Caudalie Cetaphil Clarins Clarisonic Clean & Clear Clearasil Coppertone DDF DHC Dermablend Dr.
Brandt Dr. Jart Dr Sebagh EOS Eucerin Fresh Garnier Gatineau Glamglow Good Skin Labs Grassroots Jurlique Kiehl’s L’Occitane La Mer La Roche Posay Lab Series for Men Lubriderm Mederma Neutrogena Nivea Noxzema Nu Skin International Nuxe Ojon Olay Origins Oriflame Osiao Peter Thomas Roth Piz Buin Ponds ROC Rembrandt Sephora brand Simple SK-II Skin ID St. Ives Vaseline Vichy Walgreens Yves Rocher Hair Products Alberto V05 Aussie Bumble and Bumble Clairol Fekkai Got2b Head & Shoulders Herbal Essences Hoyu Joico John Frieda Just for Men Kao USA Kerastase Matrix Essentials Mizani Natural Instincts Nexxus Nice ‘n Easy Pantene Physique Redken Rogaine Schwarzkopf Sebastian Professional Soft & Beautiful SoftSheen Suave Sunsilk TRESemmé Vidal Sasson Soap and Bath Dial Dove H2O Plus Irish Spring Ivory Johnson’s Lux Purpose Shower to Shower Softsoap Wella Fragrance Acqua Di Parma Aramis Balenciaga Bvlgari Cacharel Christina Aguilera Perfumes Cire Trudon Coach Donna Karan Dunhill Fragrances Elizabeth Arden Escada Fragrances Gucci Fragrances Hugo Boss Jo Malone Lacoste Fragrances Marc Jacobs Fragrances Michael Kors Missoni Odin Ralph Lauren Fragrances Tommy Hilfiger Viktor & Rolf Kenzo Toothpaste & Oral Care To find dental care brands that aren’t tested on animals, please read my post HERE (link opens in a new window).
Aim Aquafresh Close-up Colgate Crest Listerine Mentadent Pearl Drops Reach Scope Sensodyne Signal Deodorant Arrid Axe Dry Idea FDS Lady Speed Stick Mitchum Deodorant Old Spice Right Guard Secret Soft & Dri Speed Stick Teen Spirit Ultrabrite Feminine Hygene Always Carefree Femfresh o.b Tampons Stayfree Razors and Hair Removal Bic Corporation Braun Gillette Co. Nair Schiek Veet Other/Personal/Household 3M Acuvue Arm & Hammer Band-Aid Hill’s Mead Off Pampers Puffs ReNu Savlon Vaseline Vicks Pet food For more information about animal testing in the pet food industry and to find brands that aren’t tested on animals, read my post HERE (this opens in a new window).
Blue Buffalo Iams Hill’s Science Diet Pedigree Purina Friskies Natural Balance Whiskas Eukanuba Sheba Bakers Complete K.Y. Cleaning Air Wick Ajax Armor All Calgon Clorox Dermassage Drano Easy-Off Ever Clean Fabuloso Fantastik Febreze Finish Formula 409 Fresh Step Glad Glade Green Works Joy Kaboom Liquid Plumr Lysol Melaleuca Mr. Clean Murphy Oil Soap Nature’s Source Old English Oomph! Oust OxiClean Palmolive Pine-Sol Pledge Raid Renuzit Resolve Rid-X S.
O.S. Scoop Away Scrubbing Bubbles Shout Soft Scrub Spray ’N Wash Static Gaurd Sunlight Swiffer Tilex Windex Laundry Comfort Downy Purex Suavitel Tide Woolite LIKE THIS POST? If you want to keep up with cruelty-free beauty updates, enter your e-mail below to join our newsletter! You’ll get a free updated list of cruelty-free brands that you can save for later or print. Further Reading